The hotel business along the customer journey
A journey with the GCH Hotel Group

The hotel is booked, the suitcase is packed and the journey can begin – but what prompts the hotel guest to book a particular hotel? To answer this question, Customer Journey ...

to article
Successful cooperation
Exchange students at GCH

Hospitality industry in Germany is thriving and companies are always on the lookout for potential, enthusiastic employees. GCH Hotel Group is not an exception – every year the ...

to article
‘THINK GLOBAL, ACT LOCAL’
An interview with the Area Vice Presidents & Area Directors of Operations at GCH Hotel Group

Six regions, 14 brands and over 120 hotels – the GCH Hotel Group is one of Europe’s leading hotel management companies and has been ‘AAA’-listed in the TREUGAST Investment ...

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Digital Trends 04.10.2018
The hotel business along the customer journey
A journey with the GCH Hotel Group
The hotel is booked, the suitcase is packed and the journey can begin – but what prompts the hotel guest to book a particular hotel? To answer this question, Customer Journey Mapping comes into play, which involves precisely that: the visualisation of the customer’s journey with the relevant product.
Career 26.09.2018
Successful cooperation
Exchange students at GCH
Hospitality industry in Germany is thriving and companies are always on the lookout for potential, enthusiastic employees. GCH Hotel Group is not an exception – every year the hotel management company offers various intern positions for foreign students around the Berlin area, in several hotels and at the company headquarters.
Management Insights 28.08.2018
‘THINK GLOBAL, ACT LOCAL’
An interview with the Area Vice Presidents & Area Directors of Operations at GCH Hotel Group
Six regions, 14 brands and over 120 hotels – the GCH Hotel Group is one of Europe’s leading hotel management companies and has been ‘AAA’-listed in the TREUGAST Investment Ranking for the third time in a row. But what is the secret behind the GCH Hotel Group’s positive results, and which current projects are helping to promote the company’s success?
Human Resources 18.07.2018
"People development is more than just a job to me: it’s a passion"
An interview with Frank Fischer, Director Human Resources
Frank Fischer has been the Director of Human Resources at GCH Hotel Group since May 2016 and has already achieved a lot in that time. In the following interview, you’ll find out more about what he likes about the GCH Hotel Group, his objectives and what he’s looking for in a prospective member of staff.
Digital Trends 04.07.2018
Artificial Intelligence in hospitality
An interview with Michael Schubach, Strategic Deployments / Program Management Director - Hospitality at infor
...about the added value a bot offers, the increasing percentage of people who prefer an interaction with an AI over a human and the return on investment for such systems.
Online-Marketing 21.06.2018
Social media in hospitality
The most important rules for the use of Social Media
Can you create effective posts with very little effort? Yes, you can – using some quite simple techniques. It is often the small details that determine whether a post is successful or whether it falls short.
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