Rebranding: Five new Best Western hotels in the portfolio of GCH Hotel Group

Dezember 2016. In total, five former EHM Hotels in the cities of Neu-Isenburg (Frankfurt), Mannheim, Cologne, Dortmund and Sindelfingen joined the brand Best Western during the last weeks. The new hotel names are as of now „Best Western Hotel Frankfurt Airport Neu-Isenburg“, „Best Western Hotel Mannheim City“, „Best Western Hotel Sindelfingen City“, „Best Western Hotel Dortmund Airport“ ans "Best Western Hotel Cologne Airport Troisdorf“. All five hotels are managed by the GCH Hotel Group – one of the leading hotel management companies within Europe. „We made intense efforts and investments in the modernisation of these hotels in order to meet the high requirements of the brand Best Western - and of course of our guests, too. The investments guarantee that we will also be prepared for the future. Improvements of service quality, e.g. with means of trainings by GCH, are included, as well", says Bart Beerkens, Vice President Commercial GCH Hotel Group.

A strong partnership: Best Western Hotels and the GCH Hotel Group   

Bart Beerkens is convinced that the rebranding of the hotels - and especially the partnership with Best Western - benefits the locations and boasts brilliant perspectives for the hotels and the cities: „Best Western is a strong, international hotel chain with a renowned brand image and we look forward to a successful cooperation. As hotels service provider in the fields of management we aim at enhancing our hotel's profitability and their market shares. For this purpose we offer a range of services in all fields of management support, such as sales & marketing, e-commerce, revenue management, procurement, controlling and business development including hotel funding and acquisition. Apart from that our services also include support in the departments Human Resources, IT and food & beverages. The five rebranded hotels now benefit from our know how and experiences in combination with those of Best Western."