Brands

Strong Partners, Strong Brands, Strong Hotels

Over the past years the GCH Hotel Group managed to build close strategic partnerships with the world's leading hotel companies, such as Wyndham Hotel Group, Carlson Rezidor Hotel Group, IHG or Accor. As a result, many of the hotels in the portfolio are marketed under renowned brands.

Next to Wyndham Hotels & Resorts, Radisson Blu, Park Inn, Mercure or Holiday Inn, the portfolio boasts aspiring high-design brands.

AccorHotels

With over 3,800 hotels in 92 countries, AccorHotels is one of the the leading hotel operators worldwide. 16 well-known brands belong to the comprehensive portfolio of the hotel group. AccorHotels has worked for over 45 years to realise its vision as the most innovative, profitable and best hotel company in the world. The Le Club loyalty programme was introduced in 2009. Today, it has over 18 million members around the world. The GCH Hotel Group markets hotels under the brands ibis and Mercure.

Best Western

Best Western unites over 4,200 company-independent hotels in more than 90 countries under one brand. Be it conference hotels, city hotels or holiday hotels - all guarantee the highest quality standards while simultaneously maintaining their own style and corporate independence. The Best Western Rewards frequent traveller loyalty programme has over 24 million members around the world.

Carlson Rezidor Hotel Group

The Carlson Rezidor Hotel Group is one of the five biggest hotel groups in the world. Its portfolio includes more than 1,350 hotels with 180,000 rooms in over 105 countries. Strong global brands of the widest variety of price segments cater for the needs of private and commercial travellers. Members of the Club CarlsonSM loyalty programme can profit in the majority of hotels of the group by collecting points and redeeming these for free Award Night stays. The GCH Hotel Group markets hotels under the brands Radisson Blu and Park Inn by Radisson Blu.

IHG

With its goal to grow steadily and the aim to create hotels, which are as appealing to shareholders as they are to guests, IHG has developed into a global player in the hotel industry. The IHG portfolio includes 9 brands with a total of 4,800 hotels in almost 100 countries. The IHG® Rewards Club is the world's first and largest loyalty programme with over 84 million members. The GCH Hotel Group markets hotels under the brand Holiday Inn

Wyndham Hotel Group

The Wyndham Hotel Group, with 7,650 hotels and 661,000 hotel rooms in 70 countries, is the biggest hotel company in the world. Wyndham stands for exceptional customer service and a comprehensive range of services. From design oriented, upper price segment hotels to familiar comfortable accommodation: The hotel group caters for all requirements with 14 brands. The Wyndham Rewards® loyalty programme is - based on the number of participating hotels - the biggest in the world with over 38 million members. The GCH Hotel Group markets hotels under the brands Wyndham Hotels & Resorts, Wyndham Grand, Wyndham Garden, Days Inn and TRYP by Wyndham.