Long-Term Strategic Connections
The GCH Hotel Group is looking to establish long-term cooperations and to build up a base of target-group specific contacts – including hotel guests, suppliers, customers and investors.
Success Through Quality Management
The GCH Hotel Group stands for continuous growth and qualitative success in hotel management. The company has celebrated great success since it was set up in 2006. Everything started with a handful of selected hotels, but today the GCH Hotel Group is one of the leading hotel management companies in Germany. The company has achieved strategic success thanks to its first-class quality management: professional exit strategies, optimisation of communication structures, standardisation of work processes and professional development are the cornerstones of the consortium's success.
Investing In Reliable Cooperations
In the TREUGAST Investment Ranking the GCH Hotel Group was awarded a AAA ranking three times in a row and currently holds an AA. Alongside other positive aspects, characteristics which received particular praise were: the ability to make and execute decisions rapidly, the effective operative marketing structures, and the company's ability to steer hotels with financial difficulties back onto the road to success.
Bundled Expertise Under One Roof
The strategic decision made by the GCH Hotel Group to offer centralised management services from a single source has proven to be a good one. Qualified managers from the areas Commercial Services, Revenue & Distribution, Marketing & Digital, Central Reservation Office, Accounting & Controlling, Human Resources, Food & Beverage, Procurement, IT and Maintenance all pull together in the same direction with the GCH Hotel Group. They achieve first-class success thanks to their optimum coordination and short channels.
First-Class Trained Staff
The GCH Hotel Group's most important resource is its first-class trained staff. The team's know-how, expertise and personal dedication are all pivotal to the group's success. For this reason the GCH Hotel Group makes a point of investing in the training and further development of its employees – and does so from the first level of the hierarchical pyramid all the way to the top. The Leadership Programme, where high potential employees are trained for leadership positions within the company, is a good example of this. Cooperations with universities, vocational colleges and schools are path-breaking in the tourism sector.
Successful Franchise Connections Through Bundled Expertise
Wyndham, TRYP by Wyndham, Ramada by Wyndham, Days Inn, Radisson Blu, Best Western, Mercure, Ibis, Ibis Styles, Crowne Plaza and Holiday Inn – the GCH Hotel Group individually manages a number of brands and does so in a customised manner from A to Z. This includes, among other things, an own website with a booking system, SEO and SEM measures, e-commerce and a reservations department. The development of our partnerships with our franchise partners – IHG, Wyndham Hotels & Resorts, Accor Hotels, Best Western and Radisson Hotel Group – is a central theme in our strategic planning.