17.10.2016

GCH continuously ranked „AAA” at TREUGAST Investment Ranking

Berlin, Oktober 2016. Germany's second largest hotel management company, the GCH Hotel Group headquartered in Berlin, was again able to maintain its top rating of "AAA" in the latest TREUGAST Investment Ranking 2016. Keeping this position since 2014, the management company - together with only two further competitors - still belongs to the market leaders. „It is a result that makes us proud“, says Bart Beerkens, Vice President Commercial GCH Hotel Group. „We feel vinidcated in the direction that we are aiming for and will continue to work for holding our leading position in the industry.“

The press release of Treugast states: „As youngest member of the AAA top group, this year again the GCH Hotel Group was able to defend its top rating. This success is clearly credited to its very strong operative performance. The former ambitious growth targets have given way to a controled consolidation strategy: 2015, the GCH was merely taking over one further hotel. Internal measures of restructuring have further strengthened the company. With great efforts, the GCH Hotel Group pursues the goal to be th emarket leader in the fields of new technologies in the hotel industry and enhance the share of direct bookings as well as the guest service.“

About the TREUGAST Ranking

The TREUGAST Investment Ranking is created by means of a continuously developed specific process by the TREUGAST Solutions Group (www.treugast.com) on an annual basis, which foundation is set by a criteria catalogue with almost 130 criteria, divided by seven blocks and 40 theme groups. Amongst these are fiscal figures, the strategy and the portfolio analysis, but also questions about the human resources development and online marketing. A nine-level rating table reaching from AAA (secured ROCE at high level) to C (totally unsecured) summarizes the study’s results. The investment ranking is published by the TREUGAST International Institute of Applied Sciences.